The Real Bottom Line - Profit

Most salespeople do not see beyond the invoice they have produced! When coaching sales teams we often hear:

“I just closed $20,000 worth of sales this month but my salary still remains unchanged.”

In sales, we work to produce profits, not revenues. Production and ­delivery costs are always rising while clients expect a price reduction, all the time. Any business owner will be able to tell you that huge revenues are often accompanied with huge costs (and losses).

It does not really matter how many people work in your firm, or how much the sales department sold last year. The question you have to ask yourself is: “What is our profit, after taxation?”

Last modified on %AM, %11 %294 %2015 %09:%Aug
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Fqureshi Consulting Limited
2nd Floor, Centro House, Westlands Square
Office Suite Number 3
Woodvale Close
P.O. Box 2137 - 00600
Nairobi, Kenya

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