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The Real Bottom Line - Profit

Most salespeople do not see beyond the invoice they have produced! When coaching sales teams we often hear:

“I just closed $20,000 worth of sales this month but my salary still remains unchanged.”

In sales, we work to produce profits, not revenues. Production and ­delivery costs are always rising while clients expect a price reduction, all the time. Any business owner will be able to tell you that huge revenues are often accompanied with huge costs (and losses).

It does not really matter how many people work in your firm, or how much the sales department sold last year. The question you have to ask yourself is: “What is our profit, after taxation?”

Last modified on Tuesday, 11 August 2015 09:03
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Your expensive office does not pay for your salaries, you do. Prioritise your costs! #farhanqureshi #paysalariesfirst http://t.co/7wrUVn4uyb
Work hard all the time to make your clients happy! #farhanqureshi #workinghard #crossingthets http://t.co/hPdUetnFzK
Without systems and structures you will not be able to sell your business one day #farhanqureshi #sellingyourbusiness http://t.co/ILY59HqLsc
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3rd Floor, Woodvale Place, Woodvale Grove, Westlands - Nairobi, Kenya

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